Adblade expands in New York City

 
Advertising network Adblade said it has expanded its flagship office in Manhattan. The company now occupies the entire 11th floor at 236 W. 30th Street, in the heart of New York’s Silicon Alley, where it has more than 20 employees… Read More.

Adblade Achieves Highest Recorded Safety Score

NEW YORK – Adblade, the only premium content-style ad platform online, announced it has once again achieved a high score of 192 (median average of 100) on Integral Ad Science’s AdSafe Index, designating Adblade one of the safest online display advertising environments… READ MORE

An Answer To Brand Safety by Tyler Loechner of MediaPost

Later today, premium “content-style” ad platform Adblade will announce that they have achieved a safety score of 192 (out of 200), as scored by Ad Science’s AdSafe Index…. Read more at MediaPost

Adblade Releases New, Improved Advertiser and Publisher Interface

May 3, 2013 – New York, NY – Adblade, the Web’s largest premium content-style ad platform online, today announced its new advertiser and publisher interface. By soliciting feedback from its users, Adblade has redesigned its interface with the goal of making account management faster, clearer and more intuitive. The system’s main improvements are:

• Extremely user-friendly with intuitive navigation
• Higher contrast design that’s easier to read
• Clear pop-ups that display important information

“We’re always looking to improve the usability of our system for our clients,” said Ash Nashed, CEO of Adblade. “We spoke with many of our agency and Fortune 500 clients and got feedback from them to improve the system. Our early beta testers were thrilled with the new design and we are happy to roll out the system to all our users.”

The new interface is part of a larger product roadmap for Adblade. The company will be launching several new products in the coming months.

About Adblade
Adblade, the only premium content-style ad platform online, works with more than 1,000 premium distribution partners on behalf of more than 15,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Integral Ad Science as one of the most brand safe ad networks in the US. For more information visit www.adblade.com.

Adblade Expands Placements, Becomes Largest Content-Style Ad Network

April 22, 2013 – New York, NY – Adblade, the only premium content-style ad platform online, today announced it has passed 200 million unique users a month, thanks to the overwhelming adoption by premium publishers of its innovative “Content-style” ad units. Adblade now connects more than 15,000 advertisers to content-style ad placements on more than 1,000 websites, including most of the premium media brands online.

Examples of Adblade’s premium only news network include; Fox News, Christian Science Monitor, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and hundreds more. “Adblade’s in-content placements allow us to make more money across more of our pages; lifting performance in many areas “ said Chris Tolles, CEO for Topix, the leading news community on the Web. “As a publisher, simple and effective solutions like this are key to our growth”

Integral Ads (formerly Adsafe Media) ranks Adblade inventory among the top brand safe ad networks with an average rating of 180, or about double the rank of copycat ad networks. This high brand safety rating reinforces Adblade’s five-year strategy of limiting distribution of ad units to the largest premium publishers and avoiding the long tail of lesser sites, where click and impression fraud is rampant.

“We’re tremendously excited about the accelerated adoption by our publisher and advertiser partners,” said Ash Nashed CEO of Adblade. “Because Adblade eschews the long tail, we have been able to avoid diluting the value of inventory for advertisers and preserved compelling CPMs for our publishers. This virtuous circle of premium only inventory on large branded publishers is unduplicated in the marketplace, and quite antithetical to the self-service platforms provided by our competitors.”

Adblade’s content style ad campaigns – called NewsBullets® – produce some of the highest ROI in the industry and have consistently driven value for advertisers and publishers alike. Adblade’s advertisers, including Lending Tree, American Express, and Holland America Cruise, have discovered a highly efficient conduit to connect and communicate with target audiences.

About Adblade
Adblade, the only premium content-style ad platform online, works with more than 1000 premium distribution partners on behalf of more than 13,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Adsafe Media as one of the most Brand Safe Ad Networks in the US. For more information visit www.adblade.com.

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Adblade Welcomes New Vice President of Strategic Alliances

Adblade, the largest content-style ad network, is pleased to announce Owen Weed has joined the company as Vice President of Strategic Alliances. Weed comes to Adblade with 17 years of strategic agency sales experience, most recently as investor and Head of Global Sales and Business Development at social media technology firm BLiNQ Media. In that position, he successfully launched offices in the US and UK / EMEA whilst signing multiple global deals with agency holding companies. BLiNQ Media was acquired by Gannett in August 2012.

“Owen comes to Adblade with a wealth of sales and business development experience,” said CEO, Ash Nashed. “We’re excited to have Weed on the team to lead our efforts in partnering with agencies and offering their brand advertisers access to our suite of advertising solutions.”

Prior to his career at BLiNQ Media, Weed held management roles at AT&T Interactive, NBC Universal, Yahoo!, and started his digital career in 1996 at Quote.com. Lycos acquired Quote.com in 1999.

“I’m thrilled to join Adblade, which is uniquely positioned to help agencies and brand advertisers to get their messages out to the public,” said Weed. “This is a pivotal point in the online advertising space, and I look forward to working to deliver the future of online advertising.”

About Adblade

Adblade, is the largest content-style ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. With highly responsive customer support and proprietary optimization technology, Adblade provides brands and agencies with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY.  For more information, visit www.adblade.com.

Adiant in the News in September

How Your Small Business Can Afford Big Media Advertising by Business News Daily

Adblade For Mobile™ Lets Marketers Reach Consumers On Mobile Devices by Adotas

Adblade For Mobile™ by eContent Magazine

Adblade program enables small-business ad push by B2B Magazine

Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices

September 17, 2012 – NEW YORK, NY – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Adblade for Mobile lets marketers leverage Adblade’s innovative NewsBullet® format for their mobile campaigns. Set up to look just like content, NewsBullets® receive 3x more clicks than another other ads.

More importantly, citing a study by Trademob, which found that 40% of all mobile clicks are the result of accidental presses or fraud, Adblade for Mobile™ features Click Assurance, which prompts users to verify their clicks. Adblade tracks and reports on both users who intended to click and users who didn’t.

“Click assurance is a huge consideration for marketers. Consumers are never far from their mobile device screens. But marketers need to know that they can trust mobile results, which the Adblade Click Assurance feature now allows them to do. Only Adblade allows marketers to measure success and report on ROI with confidence,” said Ash Nashed, CEO of Adiant, parent company of Adblade.

Additionally, mobile advertisers won’t need to worry about their ads appearing next to offensive or questionable content with Adblade, which has received the highest possible brand-safety rating from AdSafe, an independent online content rating organization.

Find out more at mobile.adblade.com.

About Adblade
Adblade, a division of Adiant, is a leading online ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. Launched in January 2008, Adblade has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. With highly responsive customer support and proprietary optimization technology, Adblade provides brands, agencies and direct response advertisers with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY. For more information, visit www.adblade.com.

About Adiant
Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been engineered completely from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com