Programmatic Advertising for Retailers and Brands

Programmatic is topic that is on every marketers’ mind lately. There is a lot is written about why programmatic can be so great, but there isn’t much that specifically discusses how programmatic can be actionably used in your next digital campaign. This October, at the Shop.org Retail Summit in Philadelphia this presentation was given to brands and retailers detailing some specific solutions that can be used. There were some key takeaways from the presentation, once being that programmatic ads are more than just retargeting, and can be used for top and mid-funnel marketing activities. CRM data can be leveraged as broadly as possible to help target your ad campaigns. In addition, programmatic ad creative can ensure you are using the right message for each potential customer.