Adiant in the News in September

How Your Small Business Can Afford Big Media Advertising by Business News Daily

Adblade For Mobile™ Lets Marketers Reach Consumers On Mobile Devices by Adotas

Adblade For Mobile™ by eContent Magazine

Adblade program enables small-business ad push by B2B Magazine

Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices

September 17, 2012 – NEW YORK, NY – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Adblade for Mobile lets marketers leverage Adblade’s innovative NewsBullet® format for their mobile campaigns. Set up to look just like content, NewsBullets® receive 3x more clicks than another other ads.

More importantly, citing a study by Trademob, which found that 40% of all mobile clicks are the result of accidental presses or fraud, Adblade for Mobile™ features Click Assurance, which prompts users to verify their clicks. Adblade tracks and reports on both users who intended to click and users who didn’t.

“Click assurance is a huge consideration for marketers. Consumers are never far from their mobile device screens. But marketers need to know that they can trust mobile results, which the Adblade Click Assurance feature now allows them to do. Only Adblade allows marketers to measure success and report on ROI with confidence,” said Ash Nashed, CEO of Adiant, parent company of Adblade.

Additionally, mobile advertisers won’t need to worry about their ads appearing next to offensive or questionable content with Adblade, which has received the highest possible brand-safety rating from AdSafe, an independent online content rating organization.

Find out more at mobile.adblade.com.

About Adblade
Adblade, a division of Adiant, is a leading online ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. Launched in January 2008, Adblade has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. With highly responsive customer support and proprietary optimization technology, Adblade provides brands, agencies and direct response advertisers with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY. For more information, visit www.adblade.com.

About Adiant
Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been engineered completely from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com

Adiant in the News in August

CrowdCloud in the Business News Daily
CrowdCloud in RunAround Tech
Adblade Tests Political Ad Targeting Online Before Airing On TV in MediaPost
Small Business Marketing Platform Allows for Big Media Reach by eContent Mag
Our Small Business Marketing Platform got mentioned in Business Insider
A Renewed Push for SMB Display Ads
 

Adblade Releases the First Premium-Only Self-Serve Retargeting Network

Utilizes highly efficient NewsBullets® ad format across 190 million monthly unique users to deliver strong ROI at scale. PRESS RELEASE – NEW YORK, NY – Adiant, the innovation leader in digital media technology for publishers and advertisers and parent company of the most innovative premium-only ad network Adblade.com, today announced the launch of a self-service customer retargeting tool that can drive significant ROI by reengaging site visitors and improving brand awareness. It works by displaying ads on ultra premium sites to customers who have already shown interest by visiting brand sites, converting “window shoppers” into buyers. It uses the highly efficient NewsBullets® ads that deliver conversions at three times that of standard ads. “Adblade Retargeting delivers incredible returns by targeting the customers most likely to buy – those who have already visited a brand site,” noted Ash Nashed, CEO of Adiant. “Real life interrupts online transactions every minute. With Adblade Retargeting, brands can get in front of those potential customers again on a premium website they visit later using the most efficient ad unit available.” Adblade Retargeting reengages site visitors and converts window shoppers into buyers by remembering visitors and the products or services they viewed before and displaying targeted ads on premium websites across the Internet. This places ads in front of customers who have already showed an interest in the product or service – a group that is much more likely to make a purchase than a random segment of viewers. Adblade Retargeting is fast and easy to implement, requiring a single line of code on a web or ecommerce sites. Websites can deploy the powerful Adblade Retargeting tool in about 30 seconds and start reaching warm leads on the largest premium audience on the Internet, which includes hundreds of brand-safe publishers. With the highest AdSafe score in the industry, Adblade displays ads only on high quality websites, which protects brand equity. A leading, independent online content rating organization, AdSafe reveals the percentage of “high risk” and “very high risk” inventory on networks. Brands can leverage this information to prevent their ads from being associated with offensive or questionable content. In addition to protecting brand equity with premium network placement, Adblade delivers unparalleled ease of use and a proprietary NewsBullets® ad format that delivers up to three times the click-through rate of other creative formats. Advertisers can simply upload an image and text to get started or choose a standard banner. Advertisers can launch an Adblade Retargeting campaign through a simple CPM pricing model that requires only $50 to begin. Adblade puts them in the driver’s seat: The advertiser controls the daily budget and bidding price and can easily make adjustments with a user-friendly online administrator page. Both full and self-service is available and there is no long-term contract or commitment. Adblade Retargeting can make placing ads in front of the customers most likely to make a purchase fast, easy and affordable. Find out more at www.adblade.com. About Adblade Adblade is a leading online ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. Launched in January 2008, Adblade has built its business on unique ad units that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. With responsive customer support and proprietary optimization technology, Adblade provides brands, agencies and direct response advertisers with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY. For more information, visit www.adblade.com. About Adiant Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been engineered completely from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com # # # #

Adiant Launches Real-Time Local, Social News Widget

Adiant, the innovation leader in digital media technology for publishers and advertisers, announced today the launch of the CrowdCloud widget, a tool that allows publishers to display aggregated social media data and news items. The CrowdCloud widget offers advantages other real-time local, social news widget services can’t match, including an ability to display only curated, local content and a flexible design that enables publishers to monetize the widget and keep users on the publisher’s page. “Real-time local, social news widget technology has been around for some time,” noted Ash Nashed, CEO of Adiant. “But the CrowdCloud widget takes the concept to a whole new level. Since the content is curated, users can be confident that it will be relevant and safe. The CrowdCloud widget also allows publishers to feature their own content or generate revenue by selling prominent ad space on the widget itself or on the page header that is displayed when a widget user clicks a link.” The CrowdCloud widget ensures content safety by aggregating the top one percent of social posts via proprietary technology and then subjecting the preselected content to additional scrutiny via human review, a safety measure many other social media aggregators do not provide. The result is safe, quality content that publishers can display without concerns about subjecting viewers to random, irrelevant or offensive items. Website publishers who want to make their site the go-to source for local news and events can make it happen with the CrowdCloud widget, which enables local social media data display. Publishers can take advantage of the widget’s flexible design to augment their revenue streams or promote their own content, offering or using the prime ad space immediately below the widget or in the heading of the new page that displays when widget viewers click a link. With advantages that traditional real-time local, social news widgets can’t deliver, the CrowdCloud widget is poised to change the way publishers provide information. To learn more about CrowdCloud, please visit www.crowdcloud.com. About CrowdCloud CrowdCloud is a simple and fun way to harness the world of social media to connect real-time with what matters in local communities. Instead of requiring users to find and follow random people and sort though millions of posts, CrowdCloud filters the data, using both artificial intelligence and human curators to deliver meaningful results and let users instantly know what’s going on in their locations. CrowdCloud is also striking partnerships with leading local media outlets to help partners leverage this unique mobile technology within their markets. For more information, please visit http://www.crowdcloud.com. About Adiant Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been completely engineered from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com

Adiant to Exhibit at the NAA’a mediaXchange in Washington, DC

Adiant, the digital media technology company for publishers and advertisers, announced that they will be exhibiting at NAA mediaXchange in Washington DC, April 2-5, 2012. Held at Washington Marriott Wardman Park, the premier newspaper conference brings together industry experts and covers key trends about audience and revenue growth for print and digital products. “NAA mediaXchange is a great opportunity to showcase our publisher and advertising solutions to attendees who are looking to achieve greater reader acquisitions, social media monetization, display advertising optimization and more. We are excited to be a part of this leading industry event,” says Ash Nashed, CEO of Adiant. Adiant’s brands include the Adblade Ad Network, OptiServe, CrowdCloud mobile app and ManiRewards. For additional information, visit them at the Exhibit Hall at booth #416 at NAA mediaXchange in April. About NAA NAA is a nonprofit organization representing nearly 2,000 newspapers and their multi-platform businesses in the United States and Canada. NAA members include daily newspapers, as well as non-dailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the mediums broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at http://www.naa.org. About Adiant Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. Our brands have been completely engineered from the ground up to offer both immediate and long term sustained value with the highest level of customer service. For more information, please visit http://www.Adiant.com. Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. Our brands have been completely engineered from the ground up to offer both immediate and long term sustained value with the highest level of customer service. For more information, please visit http://www.Adiant.com

CEO of Adiant to Speak at Gridley’s 11th Annual IDEA Conference

PRESS RELEASE – January 10, 2012 – New York, NY –

Ash Nashed, CEO of Adiant, a leading provider of digital media technology solutions to online publishers and advertisers, will be speaking at the Gridley IDEA Conference at the Plaza Hotel in New York City today.

“Adiant is thrilled to be invited to speak at Gridley’s IDEA Conference,” said Ash Nashed, CEO of Adiant. “The invitation-only event is always one of the highlights within the industry. Over 450 of the top industry leaders from emerging growth companies and financial investors across the country attend the event.”

Companies that are selected to attend present an overview of their companies business followed by a brief question and answer session.

“2011 was an amazing year for our company. We grew over 70% year over year and our Adblade division became the Web’s leading syndicator of NewsBullets® ads. We also rebranded the parent company under the Adiant brand name and are well positioned for 2012. We spent a large part of last year in the development stage with a few new key products that we will be presenting at the conference,” Nashed said.

About Gridley & Company, LLC

Gridley & Company is a New York based boutique investment bank that provides financial advisory services to companies in the Information Services industry with a specific focus on the following sectors: Marketing, Internet, Financial Technology and Outsourcing Services. Gridley’s knowledge-based investment banking approach combined with its specialized expertise in information services results in optimal advice for clients and highly successful transactions.

About Adiant

Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. Our brands have been completely engineered from the ground up to offer both immediate and long term sustained value with the highest level of customer service. For more information, please visit http://www.Adiant.com