Adiant Partners With Alliant to Offer Premium Targeting Capabilities on a CPC Basis
Programmatic Advertising for Retailers and Brands
Adiant Acquires inSparq, the Leading Provider of Social Commerce Technology
Adiant, owner of Adblade, the most innovative content-style native advertising platform on the web with more than 550M monthly global uniques, today announced that it has acquired inSparq, a technology platform which helps retailers and brands discover and market their trending products in real time. Trends showcase what’s popular at the moment by analyzing products that shoppers share on social media and what they purchase online. inSparq is the only company that enables retailers and brands to instantly merchandise trending products in on-site recommendations, email marketing as well as ads.
Adiant’s acquisition of inSparq delivers a marketing solution to retailers and brands that drives branding, awareness and conversions. The combination will leverage inSparq’s ecommerce and social media expertise with Adiant’s vast digital scale and advertising knowledge to tap into the power of social merchandising. In addition, inSparq will add to Adiant’s existing roster of premium clients with brands such as American Apparel, DrJays.com, giggle, and Newegg.
Bringing inSparq on board will help Adiant better serve and grow its retail clients. Brands and retailers will now be able to dynamically optimize ads with the most relevant and socially shared products. This solution, which is unlike anything the digital or retail industries have seen, combines a proven social recommendation engine with a digital advertising platform. This will allow companies to tap into the passion that consumers bring to social media and easily turn it into programmatic creative for the right audience segments.
“Our acquisition of inSparq is a direct result of the need to continue to develop digital solutions for retailers and brands. We not only want to provide a solution, but one that is best in class and taps into the unique power of social media.” said Ash Nashed, CEO of Adiant. “inSparq gives us an opportunity to create the first-ever socially trending product ad that will have access to a base of over 550 million monthly uniques across the globe. This will allow brands and retailers to engage with their audience at a scale and in a way that they never have before. It is a very exciting moment in our company’s history and will position us for real growth in the upcoming years.”
“In Adiant, we have found an incredible partner who shares our vision and passion for providing cutting-edge digital advertising solutions for retailers and brands. The joint solution will make a real change in the way the industry operates and will become a transformational marketing channel by helping brands showcase the aspirational products that customers share in social media.” saidVeronika Sonsev, CEO of inSparq.
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Quantcast Releases List of Top Global Ad Networks and Platforms
First in a quarterly series of top 20 global ad networks and platforms with public Quantcast Measure profiles
SAN FRANCISCO, Nov. 10, 2014 /PRNewswire/ — Quantcast, a leading technology and real-time advertising company, today released a list of the top 20 global ad networks and platforms with public Quantcast Measure profiles. At the top of the list was Rubicon Project, with a reach of 544 million people globally in October. The list, which can be found at www.quantcast.com/inside-quantcast, is the first in a quarterly series. It includes representation across the advertising ecosystem, from ad exchanges, such as OpenX, to platforms focused on specialized ad units, such as GumGum.
“The Top Global Ad Networks and Platforms List provides insight into the makeup of the global online advertising ecosystem and the power that Quantcast Measure brings to ad networks and platforms for validation and demonstration of their audience composition and reach,” said Jag Duggal, senior vice president of Product Management for Quantcast. “At the top of the list are supply-side platforms and ad-exchange platforms that connect buyers and sellers globally.”
“Premium publishers and Web applications are increasingly adopting advertising automation technology to help them reach audiences globally,” commented Gregory R. Raifman, president, Rubicon Project. “Ranking No. 1 on the Quantcast list is proof that Rubicon Project is the top choice for those who seek unprecedented global reach and scale.”
Adblade, a content advertising platform, also lands in the top five, demonstrating the wide adoption of content-based advertising. Ash Nashed, founder and CEO of Adblade, commented: “Quantcast has been a very valuable tool for us over the years and has helped us demonstrate our rapid audience growth and quality to both advertisers and publishers across the U.S. and worldwide.”
Online video is represented by SpotXchange and AnyClip, both video advertising platforms. Ad networks continue to play an important role: J Carter Marketing, engage:BDR and IDG TechNetwork are just a few examples that appear in the top 20.
The Top Global Ad Networks and Platforms List demonstrates how the infrastructure for digital advertising has expanded globally. Nine of the 20 entities reached the majority of their audiences outside of the U.S. Using Quantcast Measure, ad networks and platforms can track their global reach, as well as gain insight into their audience composition.
The Top Global Ad Networks and Platforms List draws from ad networks and platforms that are directly measured by Quantcast Measure and have chosen to share their traffic profile publicly. Entities are ranked by their global 30-day people number, which is a modeled number that represents the unduplicated audience reach across an entity’s Web and mobile Web properties. The Top Global Ad Networks and Platforms List only includes entities that work with third-party publishers to monetize their inventory with advertising. Publishers that sell advertising, but exclusively against their owned and operated properties, are not included.SOURCE Quantcast