Adiant Acquires inSparq, the Leading Provider of Social Commerce Technology
Adiant, owner of Adblade, the most innovative content-style native advertising platform on the web with more than 550M monthly global uniques, today announced that it has acquired inSparq, a technology platform which helps retailers and brands discover and market their trending products in real time. Trends showcase what’s popular at the moment by analyzing products that shoppers share on social media and what they purchase online. inSparq is the only company that enables retailers and brands to instantly merchandise trending products in on-site recommendations, email marketing as well as ads.
Adiant’s acquisition of inSparq delivers a marketing solution to retailers and brands that drives branding, awareness and conversions. The combination will leverage inSparq’s ecommerce and social media expertise with Adiant’s vast digital scale and advertising knowledge to tap into the power of social merchandising. In addition, inSparq will add to Adiant’s existing roster of premium clients with brands such as American Apparel, DrJays.com, giggle, and Newegg.
Bringing inSparq on board will help Adiant better serve and grow its retail clients. Brands and retailers will now be able to dynamically optimize ads with the most relevant and socially shared products. This solution, which is unlike anything the digital or retail industries have seen, combines a proven social recommendation engine with a digital advertising platform. This will allow companies to tap into the passion that consumers bring to social media and easily turn it into programmatic creative for the right audience segments.
“Our acquisition of inSparq is a direct result of the need to continue to develop digital solutions for retailers and brands. We not only want to provide a solution, but one that is best in class and taps into the unique power of social media.” said Ash Nashed, CEO of Adiant. “inSparq gives us an opportunity to create the first-ever socially trending product ad that will have access to a base of over 550 million monthly uniques across the globe. This will allow brands and retailers to engage with their audience at a scale and in a way that they never have before. It is a very exciting moment in our company’s history and will position us for real growth in the upcoming years.”
“In Adiant, we have found an incredible partner who shares our vision and passion for providing cutting-edge digital advertising solutions for retailers and brands. The joint solution will make a real change in the way the industry operates and will become a transformational marketing channel by helping brands showcase the aspirational products that customers share in social media.” saidVeronika Sonsev, CEO of inSparq.