Western New York Office Gives Premium Content-Style Ad platform Proximity to Growing Tech Scene and Talent
Adiant, owner of the most innovative content-style ad platform on the web, today announced the opening of an office in the Buffalo, New York area. The office, located in Harbinger Square in Williamsville, will house members of the executive team who previously worked remotely, while allowing Adiant to recruit talent from the area’s colleges and growing tech industry.
“Our new office serves as a symbol of Adiant’s growth, and has proximity to major economic centers, including Montreal and Toronto,” said Ash Nashed, CEO of Adiant “We anticipate this satellite office to grow and be a major asset to our business as we recruit new talent and develop our industry-leading technology.”
New York Governor Andrew Cuomo has committed $1 billion to the Buffalo area through the “Buffalo Billion Investment Development Plan” to spur economic development. That investment, coupled with a lower cost of living, makes the Buffalo area attractive to small businesses, tech companies and their employees.
Reaching over 300 million unique users worldwide, Adiant’s Adblade ad platform is the leading choice for premium publishers, agencies and advertisers.
The office is located at 5166 Main Street, Williamsville, NY 14221.
Buffalo Business First was the first to report the news.
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Wednesday, October 9th, 2013
NEW YORK — Adiant, owner of the most innovative content-style ad platform on the web, today announced Adiant’s July acquisition of assets from Marchex, including assets from the former IndustryBrains, a suite of high-quality news and financial publications that will greatly expand Adiant’s mission of offering advertisers placements adjacent to the highest quality online content.
Adiant will integrate former members of the Marchex Pay-Per-Click Site Specific team into its workforce and this service will continue to function as a separate unit within Adiant, providing advertisers access to publishers like Bloomberg, Bankrate, MorningStar, and Investopedia, alongside more than one thousand existing publishers already part of Adiant’s Adblade content-style ad network.
“Advertisers have come to understand that matching premium content with audience targeting is the best way to reach their desired audiences,” said Ash Nashed, CEO of Adiant. “By combining this outstanding set of publishers with our other products, including the content-style network Adblade, we’re now giving advertisers access to even more high-quality sites and audiences with some of the best technology in the business.”
Publishers working with this separate Adiant service will now have access to even more ad revenue-generating solutions, including expanded reporting, ad optimization capabilities and functionality, as well as significantly larger CPMs and unique sales opportunities. Advertisers will be able to reach a much larger audience by combining the assets from the former IndustryBrains’ reach with the sites within Adiant’s Adblade network.
Advertisers in Adiant’s Adblade division will expand their reach through new publishers and be able to retarget niche groups of verticals across both sets of publishers. Publishers working with Adblade will, in turn, benefit from the influx of new advertising partners, which will result in higher ad quality, diversity and increased CPMs. The core Marchex employees working with this asset have become employees of Adiant, ensuring a seamless transition for existing advertisers and publishers while retaining industry-best talent.
TechCrunch was the first to report the news.About Adiant
Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to quality publishers and advertisers. Our brands have been engineered from the ground up to offer both immediate and long term sustained value with a high level of customer service.
Adblade expands in New York City
Tuesday, June 11th, 2013
Advertising network Adblade said it has expanded its flagship office in Manhattan.
The company now occupies the entire 11th floor at 236 W. 30th Street, in the heart of New York’s Silicon Alley, where it has more than 20 employees… Read More.
Adblade Achieves Highest Recorded Safety Score
Tuesday, June 11th, 2013
NEW YORK – Adblade, the only premium content-style ad platform online, announced it has once again achieved a high score of 192 (median average of 100) on Integral Ad Science’s AdSafe Index, designating Adblade one of the safest online display advertising environments… READ MORE
An Answer To Brand Safety by Tyler Loechner of MediaPost
Monday, June 3rd, 2013
Later today, premium “content-style” ad platform Adblade will announce that they have achieved a safety score of 192 (out of 200), as scored by Ad Science’s AdSafe Index…. Read more at MediaPost
Adblade Releases New, Improved Advertiser and Publisher Interface
Friday, May 3rd, 2013
May 3, 2013 – New York, NY – Adblade, the most innovative premium content-style ad platform online, today announced its new advertiser and publisher interface. By soliciting feedback from its users, Adblade has redesigned its interface with the goal of making account management faster, clearer and more intuitive. The system’s main improvements are:
• Extremely user-friendly with intuitive navigation
• Higher contrast design that’s easier to read
• Clear pop-ups that display important information
“We’re always looking to improve the usability of our system for our clients,” said Ash Nashed, CEO of Adblade. “We spoke with many of our agency and Fortune 500 clients and got feedback from them to improve the system. Our early beta testers were thrilled with the new design and we are happy to roll out the system to all our users.”
The new interface is part of a larger product roadmap for Adblade. The company will be launching several new products in the coming months.
Adblade, the only premium content-style ad platform online, works with more than 1,000 premium distribution partners on behalf of more than 15,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Integral Ad Science as one of the most brand safe ad networks in the US. For more information visit www.adblade.com.